Music and advertisement have been close since the 1950s in black and white TVs, music is an essential component in marketing because it has a varied ability to arouse emotions and create long-lasting memories, major brands take advantages of these abilities to create a lasting impression to the viewers that contribute significantly to developing of brand loyalty and increase the visibility of their products or services. Music is a perfect marketing tool because it has the ability to connect and arouse viewers emotions, the marketers have mastered the art of syncing music lyrics with their advert enabling them to achieve an impeccable smooth flow that leaves unforgettable memories in viewers particularly when it is played over and over. To understand the role of music in marketing this article has assembled unique features in music that make it a perfect tool for advertisement .
The use of music in advertising is popular because it provides marketers with a variety of choices in term of advertising costs, the costs incurred depends on the choice of the music artists you want to collaborate with, for example aligning with a popular artist who has sold millions of albums will cost you dearly, but collaborating with a growing artist with a potential of becoming successful is a great alternative because they are relatively cheap, furthermore am upcoming artist has a high level of engagement and loyalty because their followers are a mix of fans and friends which you can become your potential customers, furthermore aligning with a local artist gives your brand local visibility where your target audience mostly located.
Music plays an integral role in driving people’s attention, as a marketer you can exploit this capability to attract potential customers’ attention towards your business, products, or services you provide, for example, if you sell environmentally sensitive merchandise you can collaborate with an artist fostering environmental sustainability, this is because a majority of artists today have joined environmental campaigns that are pushing for environmentally friendly products and teaching their fans the importance of environmental sustainability, therefore, pairing with such artist can attract the attention of the people and drive their interest towards products you offer.
The ability of music to trigger emotion and evoke strong connections with events make it a perfect tool to inspire people to take action, for example, commercials that want to send a strong message that indicates their stand about something they carefully select a song with a message that inspires ad motivate viewers or listeners to take actions or make them start talking about the commercial hence accomplishing the intent of the advertisement. Those are some relationships between music and marketing.