Human beings value the internet as a platform the world over. Many activities of human beings are being undertaken online in recent times. Its use for advertisement is rampant. However, there is a good number of people who use the platform to build their own brands. Then there are others who use the internet as a platform to build brand names that are actually personal names. For you to advertise your own name as a brand, you need to create a profile as an identity.
Creation of an online identity is an easy task. Management of the profile is however not as easy. The reason is that search engines generally reveal everything about your if a name is searched. In some cases, you might not want some aspects of your life to be revealed when searched on a search engine. This creates a problem for many people. You want only some parts of your life revealed. How is this possible?
You cannot talk about online identity management without including search engine optimization. The good thing about search engines is that you can be able to optimize what appears when a certain name is searched. When properly utilized, search engine optimization can sort out the problem of specific aspects of your name being revealed when searched. SEO is used often in business to create a competitive advantage. This is when it comes to selling products online that are also sold by competitors.
One good example of a case of online identity management issues is the case of Michael Bullard Jr. He was involved in legal cases in court. Most aspects of his life were revealed and linked to the case that he was involved with. His images were not spared either. Now, if you search the name of the person, there is a problem. When searched, information about his court cases and outcomes is revealed predominantly. Part of the information are photographs of the person while in custody.
The situation of Michael Bullard leads to serious issues when it comes to online identity management. Is it possible for him to control what appears on search engines? Can he filter what appears? Well, there are solutions to people such as Mike Bullard Jr. The solution is optimization of what appears when your name is searched. With optimization, you determine what details are viewed first when your name is searched.
The internet has become a very huge platform hence there is need to establish what appears when your name is searched. You can then do online identity management so as to give people an image about yourself that you want portrayed. When you do this, you are able to build your brand name as you want and proceed to use the established brand for various ventures in your life.